ANIMASI MEDIA BRANDING MENGGUNAKAN MOTION GRAPHIC BERBASIS DUA DIMENSI (Study Kasus: Waroeng Pisa)

Waroeng Pisa is a caffe or culinary that produces various kinds of food and beverages both domestically and abroad including pizza, burgers, beff. Products from Waroeng Pisa are always guaranteed quality. Because, most of the processing of good food ingredients and drinks are always processed by themselves. From its strategic location and adequate equipment make Waroeng Pisa a highly recommended place, especially for young people who like to get together. Waroeng Pisa has been operating for nine years, and it's no wonder that in the business world you will definitely experience a rise in the sales process, so it is important for Waroeng Pisa to have an effective branding strategy. The marketing system that runs until now still uses conventional promotional media such as brochures, banners, pamphlets. So that the promotion carried out is very unlikely to spread widely. The design of making video "ANIMATION MEDIA BRANDING USING TWO DIMENSIONAL BASED MOTION GRAPIC" is done, in order to promote Waroeng Pisa to a wider community and with the hope to bring more consumers than before. The software used is Adobe After Effect, Sony Vegas, Photoshop. The system development method used is Multimedia Development Life Cycle (MDLC).