PERENCANAAN STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA DISTRO VEGAS HYPER PURWOKERTO

Real technological developments have changed the way a business works. The marketing process which was originally traditional or traditional works. The marketing carried out door to door is now developing is a more modern direction, namely towards digital marketing. One business that utilizes digital marketing technology is the shoe business at Vegas Hyper in Purwokerto. The use of digital marketing includes using social media as a means of publicizing shoe products at Vegas Hyper. The present study aims to determine the extent of the use of digital marketing increasing sales at the Vegas Hyper Distro. Because in the Vegas Hyper region itself there are distors or similar business. So that requires a plan and strategy so that the products sold continue to exist and this can be achieved by utilizing digital marketing that can be used to develop marketing strategies. Because the use of internet at this time is very widely used by people in Indonesia, and technology has develop very fast. In this study the method used of interview, observation, documentation, and literature. In addition, this research is expected to increase sales at Vegas Hyper.