PENERAPAN TEKNIK CLUSTERING UNTUK MENENTUKAN STRATEGI PEMASARAN PADA PENJUALAN BUKU DI TOKOPEDIA DAN SHOPEE (Studi Kasus: Pustaka Aysha Purwokerto)

Banat, Syifaul (2019) PENERAPAN TEKNIK CLUSTERING UNTUK MENENTUKAN STRATEGI PEMASARAN PADA PENJUALAN BUKU DI TOKOPEDIA DAN SHOPEE (Studi Kasus: Pustaka Aysha Purwokerto). Other thesis, Universitas Amikom Purwokerto.

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Abstract

Pustaka Aysha is one of the online bookstores in Shopee and Tokopedia. Shopee and Tokopedia are online shopping sites that are top ranked in Indonesia. The amount of competition that exists between stores so that requires a marketing strategy. This research uses clustering techniques in data mining marketing strategies. Clustereing is one technique in data mining to find data sets that have similarities with other data or data dissimilarity with others. The clustering process is carried out using k-means and k-medoids on the sales transaction data of the Pustaka Aysha bookstore in Shopee and Tokopedia on March 2019 and consists of each of the 444 data divided into 3 clusters namely the first cluster for the most product in demand, the second cluster for products that are quite popular and the third cluster for products that are of little interest. Both of these algorithms will be clustered evaluation to find out which algorithm has better performance in this research, the evaluation process is carried out using davies bouldin index to maximize inter cluster distance and minimize intra cluster distance, so the results obtained that the k-medoids algorithm have performance better than k-means.

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Kuat Indartono, S.T., M.Eng., dan Wiga Maulana Baihaqi, S.Kom., M.Eng.
Uncontrolled Keywords: Marketing strategy, clustering, k-means, k-medoids, davies bouldin Index
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 08 Oct 2020 03:12
Last Modified: 08 Oct 2020 03:12
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/279

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