PEMBUATAN WEBSITE E-COMMERCE PADA TOKO DUFASH KROYA MENGGUNAKAN METODE USER CENTERED DESIGN (UCD)

Dunia Fashion or abbreviated as Dufash is a store or business that is engaged in the sale of clothing, accessories and fashion. In the store there are problems, namely the limited range of marketing of goods and the inefficiency of the promotion system to the public, causing a maximum turnover from the store. Dufash shop owners have difficulty expanding market segmentation. For this reason, an e-commerce-based online sales system is needed that can facilitate marketing and selling of these store products widely. The purpose of this study is to make e-commerce websites use the user centered design (UCD) method as a media for marketing and selling products through the internet and to assist Dufash's business in increasing sales both inside and outside the city. To reduce the level of difficulty in using the system, e-commerce is designed with a user centered design method that places the user as the center of the system development process. Data collection methods used in this study are observation, interview, literature study and documentation. From the results of usability test shows that e-commerce has fulfilled the usability aspect so that it can be applied as a website that can and is easily operated by users. Based on the results of this study, it is hoped that Dufash stores can improve and manage online sales and marketing their products.