IMPLEMENTASI TEKNIK LIVE SHOOT, KINETIC TYPOGRAPHY, DAN MOTION TRACKING PADA MEDIA PROMOSI (Studi Kasus : Kedai Ngulik Coffee)

Kedai Ngulik Coffee is located on Ringin Tirto Street, Bancarkembar, Purwokerto, Banyumas. A growing number of new coffee shops are popping up, especially in purwokerto city, requiring a coffee shop to have high competitiveness. Kedai Ngulik Coffee needs promotional media that has high competitiveness and has a wider reach. It is more effective if the promotion of the store is done using electronic media namely video, because the video can display writing and moving images equipped with sound so that it will be easier to understand. The purpose of this research is to implement Live Shoot, Kinetic Typography and Motion Tracking techniques in Kedai Ngulik Coffee promotional videos to make more interesting videos. The system development method used is a multimedia development method consisting of pre-production, production, and post-production. The results of this study implemented Live Shoot, Kinetic Typography and Motion Tracking techniques in kedai Ngulik Coffee promotional video.