PEMBUATAN VIDEO PROMOSI KERAJINAN KERAMIK LUMBIR DENGAN MENGGUNAKAN TEKNIK ROTOSCOPING

Lumbir is one of the districts in Banyumas Regency. In Lumbir, there is a ceramic handicraft business called "Sanggar Asmat" which the products have characteristic Asmat tribe. It's just that with the lack of promotion, the number of sales from year to year becomes uneven. The making of this promotional video is intended to give a new color to the promotional method did by the ceramic craftsmen "Sanggar Asmat". The application of rotoscoping technique to Lumbir ceramic handicraft promotional video is intended to increase product sales every year. Methods of data collection in this study are using interviews, observation, documentation and literature study. The method that used in this research is using production design method. This system development method had chosen because the working process can be arranged neatly so that the phase can be arranged in sequence. The results of this research that has successfully made a video promotion ceramics from Lumbir with rotoscoping technique which the duration is about 2 minutes.