VIDEO PROMOSI ANIMASI 2D CUCI SEPATU MENGGUNAKAN TEKNIK TWEEN MOTION (Studi Kasus: Panpin Shoe Treatment)

Shoes seem to have become one of the primary needs for all people who think about shoes that have a variety of aesthetic values with the times. Various shoe innovations are found when viewed from attributes that improve performance and function. The problem encountered was how to advise the public on Panpin shoe care services in an interesting and intuitive way. Therefore, promotional media and other advertising activities must be carried out in order to get the attention of potential consumers of the shoe care products or services offered. Based on the published background, it is necessary to design an effective visual communication for Panpin shoe care services with the aim of introducing the company and its services. One of them made a 2D video promotion of Panpin shoe care services with tween animation techniques. Data collection methods used were interviews, literature study and observation. While the system development method uses waterfalls. The results of the study are 2D animation videos with tween animation techniques.