ANALISIS POLA PEMBELIAN DENGAN ALGORITMA FP-GROWTH UNTUK MENENTUKAN TATA LETAK PRODUK PADA TRANSAKSI PENJUALAN TOKO RIZKI BAROKAH

Rizky Barokah shop is a supermarket that sells a variety of staples for daily necessities such as snacks, drinks, food, toiletries, and so forth. But there are some problems that occur in the store, namely sales made every month often decline. One of the causes of this can occur because the store is still arranging the product layout based on the type of product that is the type of food and non-food and arranged based on product size. Though the layout of the product layout can be done based on the relationship between products. In addition, with the large number of sales transaction data available, the store has not used it in laying out settings based on relationships between products. In overcoming these problems the technique used is data mining with the association method using the FP-Growth algorithm. The goal is to find out the relationship between the products of the association rules obtained, which can then be used as recommendations in determining the layout of the product so as to increase sales through the product layout.