SISTEM INFORMASI E-COMMERCE PEMASARAN PRODUK UMKM LINGGASARI BERBASIS WEBSITE

Information technology is developing so rapidly that competition in the business world is getting tougher. Online sales are becoming quite popular at this time, where e-commerce is widely applied by various companies and is an alternative to doing business. Linggasari Micro Small and Medium Enterprises experienced problems in the marketing and sales process, because the media carried out for marketing still use conventional media, which is word of mouth. Transactions and reservations are ineffective because customers must come to the place of business, consumers also find it difficult to find up-to-date information or find products needed directly. Therefore, the E-Commerce application was built so that these obstacles can be overcome. Determination of system requirements is done through data collection methods using observation, interview and literature study techniques. The system development method uses Waterfall, covering five stages, namely, Analysis, Design, Coding, and Testing. This system design tools use UML (Unified Modeling language) notation. The diagrams used are, Use Case Diagrams, Activity Diagrams, Class Diagrams and Sequence Diagrams. The programming language used is PHP with the Codeigniter framework and MySQL as the database. This research resulted in a website-based E-Commerce application that can be used . Linggasari Micro Small and Medium Enterprises to expand marketing, product sales and provide services to customers.