PERENCANAAN STRATEGI DIGITAL MARKETING PADA EIGER STORE PURWOKERTO

Eiger Store Purwokerto is a company that sells adventure products in the Purwokerto region. Many similar companies that emerged resulted in increased competition. Therefore, every company must have a competitive advantage in order to continue to compete with other companies. One of the problems that occur at Eiger Store Purwokerto is one of them is the lack of an integrated digital marketing strategy, so it requires a digital marketing strategy that is able to increase sales at Eiger Store Purwokerto. The method used is the method of data collection (observation, interviews, documentation, literature study and questionnaires). The tools used are STP analysis, Marketing Mix, Digital Marketing and SWOT. The results obtained from this study are digital marketing strategies for Eiger Store Purwokerto.