IMPLEMENTASI SINEMATOGRAFI PADA PEMBUATAN VIDEO COMPANY PROFILE UNIVERSITAS AMIKOM PURWOKERTO

Along with the development of technology, cinemagography is increasingly being used as a medium for delivering information, aspirations, promotional media and entertainment media. Video is a media for storing meaningful information that is effective and dynamic in delivering information. In a company, agency, and even universities that have enormous potential in offering products, academic fields, and opportunities in the multimedia industry market. Submitting information of the most important thing and very important. The change from STMIK Amikom Purwokerto to Amikom Purwokerto University is a pioneer in this matter, so it requires a promotional media that is able to represent the main aspects that are realized in the form of a company profile video by applying cinematographic techniques. The aim is to make a company profile video for the University of Amikom Purwokerto using cinematographic techniques, namely as a means of information and media to promote public relations to prospective new students, market investors, and the general public and to introduce prospective new students, market investors, and the general public that STMIK Amikom Purwokerto has changed its form to become a University. The method used to achieve the research objectives is referring to the method of data collection in the form of observation, interviews, library research and system development methods by way of conceptualization, picture taking, editing, and some additional plug-ins in order to obtain maximum results in making a company profile video this. With the implementation of Sinematorafi in the Making of Company Video Profile of Amikom Purwokerto University, it is hoped that the information disseminated will be more effective, sell more and attract investors in the multimedia industry market.