VISUALISASI ANIMASI 3 DIMENSI JAMU KUNIR ASEM MAMAZE MENGGUNAKAN TEKNIK FLUID SIMULATION

The rapid development of computer technology has had a significant impact on human life in the current era. One of the affected areas is in the food and beverage business. UMKM Mamaze, is a producer of traditional herbal drinks in the city of Purwokerto. UMKM Mamaze has a problem in terms of promotional media which is only in the form of posters which are shared via WhatsApp stories. However, the use of online promotional media in the form of WhatsApp stories is considered ineffective because the scope of its distribution is limited to people who have contacts of business owners. Researchers provided a breakthrough for UMKM Jamu Kunir Asem Mamaze to create a new media in the form of a 3-dimensional animated video that can be used on social media platforms for MSME owners to expand the marketing reach of Jamu Kunir Asem Mamaze businesses. The purpose of this research is to create advertising media using 3D animation to disseminate the product marketing of Jamu Kunir Asem Mamaze to the wider community. This research uses pre-production, production, and post-production methods. it can be concluded that researchers have succeeded in making a 3-dimensional animated advertising video to disseminate marketing to the public using fluid simulation techniques. The result is a video with a duration of 36 seconds and MP4 format Keywords: Promotion, 3D Animation, Jamu, UMKM.