ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI GOJEK PADA FITUR GOFOOD DI KOTA PURWOKERTO MENGGUNAKAN END USER COMPUTING SATISFACTION

Abstract Online transportation is the implementation of road traffic and transportation by following and utilizing application-based and online technology developments for ordering and payment. Gojek is a company from Indonesia which is a technology company that serves transportation through motorcycle taxi services and other needs. One of the pioneers of food delivery services in Indonesia is Go-Food, the service from the Gojek application runs 24 hours in collaboration with restaurants and drivers. Constraints experienced by Gojek application users on Go-Food features such as, the delivery point is not accurate, chats from consumers to drivers are sometimes not immediately sent, sometimes they don't get drivers right away, the distance between the driver and the restaurant is quite far, the pictures of the food listed in the original are different and the food arrived not on time. Therefore, it is necessary to analyze the satisfaction of the Gojek application users on the Go-Food feature. This study uses the method of end user computing satisfaction with 5 independent variables, namely content, accuracy, format, ease of use, timeliness and the dependent variable is user satisfaction. The results of this study are obtained 3 variables namely format, ease of use and timeliness affect user satisfaction (user satisfaction) and 2 variables, namely content and accuracy have no effect on user satisfaction (user satisfaction).