PEMANFAATAN LANDING PAGE UNTUK MEMBANTU PENJUALAN USAHA MIKRO KECIL DAN MENENGAH (UMKM)

UMKM is a micro, small business and medium-sized business that is differentiated according to Law number 20 of 2008 based on its total assets and turnover. UMKM have an important role in the local economy of the region. However, UMKM still face a number of fundamental problems, especially to overcome barriers in the marketing sector, so that various breakthrough steps are needed to cut the chain of problems faced by UMKM and accelerate the sales process with the aim of increasing the results of ongoing business. In the current era of technology, a system is needed to facilitate businesses to sell their products by displaying them in full, especially for local products that are not widely known through the internet. Lack of information on a product that is sold can make some people choose to cancel the intention and delay making a purchase because they cannot know the product completely and clearly. With the existence of a system that utilizes a landing page, it is expected that online sales by business people in Tambaksari Village can increase and be better than before. The seller can write complete information about the product being sold or introduce his place of business. To describe this system model in the form of a context diagram and Data Flow Diagram (DFD). In implementing this landing page service system, use php for the programming language and MySQL for the database.