PENGEMBANGAN KONTEN DIGITAL SEBAGAI SARANA PROMOSI JOZA AUTOCAR PURWOKERTO

Joza Autocar Purwokerto is a business that is engaged in the automotive sector, especially the vehicle maintenance section in the form of cars and motorcycles. There are several services that have been implemented in car and motorcycle maintenance. With the solution efforts that will be carried out, namely by developing promotional media in the form of videos, it can help increase traffic at Joza Autocar Purwokerto in bringing in more customers. This makes business owners agree to make promotional videos that will be used as digital content to market the services of the business. This promotional video combines elements of text, live shoot technique, sound and visual effects so that the type of multimedia used will look attractive. This promotional media has been published on Instagram and Facebook, which is expected to reach the wider community. The method used is Luther-Sutopo's MDLC method. This method has 6 steps, namely concept, design, material colecting, assembly, testing and distribution. From the research results, it be obtained digital content as a means of media promotion.