STRATEGI KONTEN MARKETING MENGGUNAKAN VALUE PROPOSITION CANVAS PADA KONVEKSI ALTO PURWOKERTO (Studi Kasus CV. Alto Kreasi Prima)

This research is entitled Content Marketing Strategy Using Value Proposition Canvas at Alto Convection Purwokerto. The purpose of this research is to design a content marketing using value proposition canvas to solve problems in Alto Purwokerto Convection. The limitation of the problem in this research is the type of marketing created and applied to social media in the form of articles, videos, images, and content calendars. The social media used are Instagram and Youtube. This research uses the Value Proposition Canvas method. CV. Alto Kreasi Prima is a company engaged in the clothing or fashion industry that serves the manufacture and ordering of clothing. Alto Convection serves the manufacture of shirts, alma mater uniforms, t-shirts, jackets and others. At this time marketing is done through online. The results of this research are creating and compiling a value proposition canvas as the basis for the process of creating marketing content to make it easier to pour and convey various information and build Brand Awareness for Alto Konveksi. The conclusion of this research is that the author has compiled marketing based on Value Proposition Canvas to find out what customers want.