RANCANG BANGUN VIDEO CINEMATIC SEBAGAI SARANA PROMOSI SKINCARE KFHALAL KOTA PURWOKERTO

The current use of social networks has also been utilized for business development. Sometimes information or promotions must look attractive by using animation or a certain movement as in general in television commercials, therefore the next option is to use media on Instagram. and buying and selling carried out by business actors to market their business. Based on the results of observations and interviews with Kfhalal Purwokerto Skincare business owners who use social media, it is known that the lack of knowledge about managing social media is a number of other reasons, such as editing photos and cinematic videos using applications to be interesting in promoting Kfhalal Purwokerto Skincare on Instagram. The purpose of this research is to produce a cinematic video as a means of promotion on social media Skincare Kfhalal Purwokerto. The techniques used in making cinematic videos include Zoom in/out, frog eye, High Angle Group Shoot (GS). The results of this study are in the form of a cinematic video of Skincare Kfhalal Purwokerto with a resolution of 4K and a duration of 1 minute 7 seconds and has been uploaded to Instagram Skincare Kfhalal Purwokerto.