DESAIN KEMASAN PRODUK KOPI ARABICA GUNUNG MALANG MENGGUNAKAN TEKNIK VECTOR 2D DAN TYPOGRAPHY

The coffee industry in Indonesia in recent times has experienced very rapid development. Dusun Gunung Malang itself is one of the Arabica coffee-producing villages in the Purallingga area which is quite famous with 187 farmers and an area of ± 80.4 hectares. However, technological limitations make the packaging of Gunung Malang coffee products less attractive. Even though now packaging has a big influence on a brand, packaging is one of the factors that make consumers want a product. This results in reduced consumer buying interest. So this study aims to make packaging for coffee products from Mount Malang. The expected result of this research is that the packaging design is made to be one of the promotional supports.