PERANCANGAN VIDIO IKLAN ANIMASI 3 DIMENSI PADA UMKM MADAME MBOIS SEBAGAI MEDIA PROMOSI

During the pandemic, micro, small and medium enterprises (MSMEs) were one of the sectors that were negatively affected by the pandemic, one of which was affected by the pandemic, namely MSME Madame Mbois. MSME Madame Mbois is a business in the culinary field located in Pangebatan Village RT 04 RW 01 No. 40 Hamlet II, Karanglewas District, Banyumas Regency. From the collection of Observation and Interview data with Mrs. Irma Kusmayanti as the CEO of MSME Madame Mbois in Madame Mbois' media promotion through Instagram social media, it has not been effective because it only displays product digital posters so that in conveying information to consumers it is still not effective. In this era of technological development, business people also have to look at the digital market share, people now tend to like videos rather than digital posters. Based on this, researchers are interested in designing a 3-dimensional animated advertising video on Madame Mbois SMEs as a promotional medium. The system development method used in this research is the method of M. Suyanto (2006) in this method it passes through 3 stages, namely Pre-production, Production, and Post-production. The purpose of this research is to promote Madame Mbois MSME Brownis Tempe products and increase product sales productivity. The author also uses Blender software which is then compiled using Adobe Premiere Pro software to produce a 3-dimensional animated advertising video. The results of this study are in mp4 format which lasts about 30 seconds which can later be applied directly to social media such as Instagram and Tiktok. Based on the results of the feasibility test for the 3-dimensional animated ad video, it is stated that this video is feasible to be applied directly on social media.