PEMANFAATAN FACEBOOK ADS DAN INSTAGRAM SEBAGAI STRATEGI PROMOSI UNTUK MENINGKATKAN PENJUALAN PADA RINDHU HIJAB

At this time, if a company wants to advance and develop in sales, marketing a product or service, it must have and use information technology for promotional media. The development of information technology today is very fast, meaning that in the last few years information technology is always increasing and developing from year to year. Therefore, if everyone does not keep up with the developments and changes of the times, it is certain that that person will be left behind in information with others who follow and learn increasingly sophisticated technology from time to time. Back again to the problem of the role of promotional media in increasing sales is a must for a company that sells or offers products or services. If you don't do this, you can be sure that the company will be left behind with other companies that have used information technology as a promotional media that has become increasingly sophisticated. In this case, the researcher will try to make a sales strategy by utilizing Facebook Ads and Instagram as promotional media. Facebook Ads is a feature in the Facebookapplication, which aims to allow people to place, sell and promote whatever items they want to sell on Facebook Ads with the terms and conditions that apply. Instagram is currently arguably the most frequently used social media by teenagers to adults in Indonesia. Instagram is now also a part of Facebook. By using this promotional strategy, the author hopes that the company concerned, namely RINDHU HIJAB, can be more developed, advanced, and known to many people from various regions in Indonesia. not only known by many people, if this strategy is successfully implemented, the impact of RINDHU HIJAB will get more consumers than before and can build this business to be even bigger.