PENGGUNAAN TEKNIK MOTION GRAPHICS PADA VIDEO PROMOSI

Tugiarti, Tugiarti (2020) PENGGUNAAN TEKNIK MOTION GRAPHICS PADA VIDEO PROMOSI. Other thesis, Universitas Amikom Purwokerto.

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Abstract

Promotion is one of the right strategies in delivering communication to consumers. Promotion includes a wide variety of promotional tools that are designed to stimulate faster or more accurate market responses. One of the strategies is advertising, where the advertising media are companies introducing products, reaching consumers and making consumers hypnotized to make purchases of company products through the media. Dafina Laundry is an Agent in the Purbalingga region which sells products from PT. Blessing Rosita Mandiri. Products sold are Homecare Products. During this promotion used by agents to introduce their products, among others, face to face to consumers so that the reach of consumers is less extensive. The purpose of this research is to make a promotional video for clothes fragrances using Motion Graphics Techniques. While the method used in developing the system in this study is the MDLC (Multimedia Develoment Life Cycle) method. From this study it was concluded that the motion graphics technique has been applied to promotional videos, so that it can be used as a product promotion media.

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