PERENCANAAN STRATEGI DIGITAL MARKETING PADA EIGER STORE PURWOKERTO

Yulistia, Triana (2020) PERENCANAAN STRATEGI DIGITAL MARKETING PADA EIGER STORE PURWOKERTO. Other thesis, Universitas Amikom Purwokerto.

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Abstract

Eiger Store Purwokerto is a company that sells adventure products in the Purwokerto region. Many similar companies that emerged resulted in increased competition. Therefore, every company must have a competitive advantage in order to continue to compete with other companies. One of the problems that occur at Eiger Store Purwokerto is one of them is the lack of an integrated digital marketing strategy, so it requires a digital marketing strategy that is able to increase sales at Eiger Store Purwokerto. The method used is the method of data collection (observation, interviews, documentation, literature study and questionnaires). The tools used are STP analysis, Marketing Mix, Digital Marketing and SWOT. The results obtained from this study are digital marketing strategies for Eiger Store Purwokerto.

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Abdul Aziz, M.Kom., dan Muhamad Awiet Wiedanto Prasetyo, S.Kom., M.SI.
Uncontrolled Keywords: STP, Marketing Mix, Digital Marketing, SWOT.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 07 Nov 2020 01:53
Last Modified: 07 Nov 2020 01:53
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/382

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