PERENCANAAN STRATEGIS SISTEM INFORMASI DAN TEKNOLOGI INFORMASI UNTUK MENINGKATKAN PEMASARAN PADA UD. PUTRA SATRIA LANCAR WANGON

Abidin, Winda Zanuar (2019) PERENCANAAN STRATEGIS SISTEM INFORMASI DAN TEKNOLOGI INFORMASI UNTUK MENINGKATKAN PEMASARAN PADA UD. PUTRA SATRIA LANCAR WANGON. Other thesis, Universitas Amikom Purwokerto.

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Abstract

Information system strategy planning is a set of long-term goals that describe the system requirements and information technology architecture to achieve company goals. UD. Putra Satria Lancar Wangon is a company engaged in the establishment of plywood in 2017. Marketing for the company is currently not yet applied information system media to support corporate marketing which causes marketing at this time to experience instability in terms of company revenue. To develop an information system strategic planning document, an appropriate and effective method is needed, Ward and Peppard is a method used in conditions in which SI / IT investments in the past are less useful for the organization's business objectives and capture business opportunities, and phenomena increase the competitive advantage of an organization because it is able to utilize the IS / IT to the fullest. Analysis tools used are SWOT, Value Chain, PEST, Porter 's Five Porters and Mc Farlan Strategic Grid

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Dr. Berlilana, M.Kom., M.Si.
Uncontrolled Keywords: planning, marketing, ward and peppard
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 10 Sep 2020 06:26
Last Modified: 15 Sep 2020 02:19
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/179

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