PERANCANGAN ONLINE MARKETPLACE UNTUK USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KABUPATEN BANYUMAS

The development of information technology and the internet now has begun to bring people to plunge into modern life. One of them is the use of internet technology in the field of trade. This utilization can provide added value to sellers and buyers, especially in Banyumas Regency. Communities in Banyumas Regency can utilize internet technology in the field of trade, one of which is by using a website in the form of a market place. In addition, in Banyumas Regency there are many micro and small businesses (MSMEs). Thus the need for more focused development in the activities of MSMEs in Banyumas Regency. In this case the researchers created an online marketplace design for Micro, Small and Medium Enterprises (MSMEs) in Banyumas Regency to be able to help improve MSME activities in the Banyumas Regency. system development method used is the waterfall method. while the data collection method uses observation, interview, documentation, and literature study techniques. By designing this online markerplace, it is expected to be able to increase the activities of MSMEs in Banyumas Regency so that MSME products can be bought and sold among the people of Banyumas Regency. The results of the blackbox testing of the application showed that almost all the features went well according to plan. Then the results of application testing conducted by questionnaire technique show that the online markerplace application is appropriate to use. The results of these tests indicate a percentage value of 84%, which is included in the criteria both of the 30 respondents submitted in the online marker application questionnaire.