IMPLEMENTASI SEO (SEARCH ENGINE OPTIMIZATION) PADA WEBSITE BENG PRINTING PURWOKERTO UNTUK MENINGKATKAN PERINGKAT PENCARIAN DI SEARCH ENGINE

Search Engine Optimization (SEO) is a series of processes carried out in a website with the aim of being recognized by search engines like Google. The use of a web-site also plays a role in promoting a product or service from a company, but there is one printing in Purwokerto namely Beng Printing Purwokerto who has not uti-lized the website in marketing its products and services. So that the website can be seen by the general public and indexed on the Google search engine, it requires the application of Search Engine Optimization (SEO) techniques. This research began by building a website using Wordpress CMS (Content Management System), then applying Search Engine Optimization (SEO) techniques such as SEO On Page and Off Page SEO. From the results of testing the website that has implemented the two methods shows it is on page 1 with the keyword "Print Quality Banner Purwoker-to" and page 3 with the keyword "Print Cheap Purwokerto Stickers". This shows that the method of SEO On Page and Off Page SEO can increase the popularity of a website if implemented correctly.