PEMBUATAN VIDEO KLIP ANIMASI 2 DIMENSI DENGAN PENERAPAN TEKNIK KINETIC TYPOGRAPHY LAGU “KIDUNG KETIKA PERANG” GRUP BAND KPKPUNK

The development of information technology in the music sector that is often encountered is multimedia technology consisting of video media in the form of music video clips or songs, discussing it as a marketing tool (marketing) as well as to attract and increase the number of music fans. KPKPUNK band from Purwokerto City that carries the genre (genre) of Punk Rock music was formed in 2013. Currently the band is preparing the first “EP” (Extended Played) album which is planned to be released in 2020. KPKPUNK wants to visualize a song called “Kidung Ketika Perang” which was recorded in 2017 where the song was also included in the album which will be released in 2020. The method used in research is interviews, case studies, and questionnaires. Waterfall system development method, in this system development method there are three stages of developing a multimedia system namely Pre-Production, Production, Post-Production. The results of this study are 2-dimensional animated video clips with the application of the KPKPUNK band group kinetic typography technique. It is expected to help the KPKPUNK band to fulfill the media facilities for promoting visual album.