PENERAPAN SEARCH ENGINE OPTIMIZATION (SEO) UNTUK MENINGKATKAN SEARCH ENGINE RESULT PAGE (SERP) PADA WEBSITE KAMPUNGINGGRISPURWOKERTO.COM

Purwokerto English Course (PEC) is an English course institution in the city of Purwokerto that has learning methods such as the Kampung Inggris in Kediri. Promotional media used by PEC are social media and also websites. There is a problem in PEC promotion media, namely the website of PEC has not yet been ranked on Google pages. That means the PEC website has not been indexed by Google. To improve the ranking of PEC websites on search engines, it is necessary to optimize the website by applying Search Engine Optimization (SEO) techniques. The application of SEO techniques on PEC websites uses two methods, namely SEO on page and off page SEO. On page SEO is an optimization technique from within a website, while off page SEO is an optimization technique that is carried out from outside the website. The application of SEO techniques carried out on the PEC website succeeded in making the website get first place in the SERP of the Google search engine for the main keywords targeted namely "English Language Courses in Purwokerto".