PERUBAHAN CITRA STMIK AMIKOM PURWOKERTO MENUJU UNIVERSITAS MENGGUNAKAN MEDIA VIDEO

The development of communication media technology is currently growing rapidly so that it can facilitate humans in supporting and maximizing information. Motion graphics have the advantage of delivering messages to audiences, including information that is more easily understood, faster and amazes the audience. Starting on August 10, 2012 Law No. 12 of 2012 concerning Higher Education (UU Dikti) has established a new pattern in licensing the establishment of higher education institutions and the opening of study programs. STMIK AMIKOM Purwokerto is an educational institution especially university in one of the regions in Banyumas Regency, Central Java Province. In its application, logos are used as a tool to communicate images, gain attention, increase brand recognition, differentiate brands, and build emotional responses. The purpose of this study is to make a socialization media in the form of videos to convey the image changes of STMIK AMIKOM Purwokerto to the University. Using the method used for system development is the waterfall method according to M. Suyanto (2006). The results of the research conducted, can be concluded that video media has been made to convey information about STMIK AMIKOM Purwokerto's Image Change to the University using Motion Graphic techniques.