OPTIMALISASI DIGITAL MARKETING MENGGUNAKAN METODE SOSTAC DALAM MENINGKATKAN POTENSI PEMASARAN PADA PAGUYUBAN PENGRAJIN ALAS KAKI “SIMBA”

The Association of SIMBA Footwear Craftsmen is a slippers bandol handicraft business group. The lack of a marketing process for slippers bandol is in the process of promotion. The marketing technique used is still using traditional techniques, from person to person or traders through the craftsmen's area, so that the marketing space is still not optimal (limited). The purpose of this research is to help optimize marketing through internet media by implementing digital marketing strategies. The method used in this research is the SOSTAC method (analysis of situations, goals, strategies, tactics and actions) and Comprehensive digital marketing strategy. The result of this study are optimizing slippers bandol Association of SIMBA Footwear Craftsmen effort to reach a wider market share.