PERANCANGAN STRATEGI DIGITAL MARKETING PADA TOKO BUDI KARYA ELEKTRONIK MENGGUNAKAN METODE SOSTAC (Studi Kasus: Toko Budi Karya Elektronik)

Budi Elektronik is a business store that sells electronic products in the Purwokerto region, the problem in terms of sales is still using conventional methods and not yet utilizing existing digital marketing technologies such as e-commerce so that it cannot cover a wider area. The purpose of this research is to make a digital marketing plan to expand the marketing of electronic products available at Budi Elektronik Shop. The solution to the problem above is to create a digital marketing strategy using the SOSTAC method (situation analysis, objectives, strategy, tactics, and action) and SWOT analysis. The method used is the method of data collection (literature study, interviews, observations, documentation). The results obtained from this research are optimizing the marketing of electronic businesses through digital media so that marketing is wider and makes it easier for people to buy products from Budi Elektronik stores.