PENERAPAN TEKNIK SINEMATOGRAFI PADA VIDEO PROFILE SD KARITAS PURWOKERTO SEBAGAI MEDIA PENUNJANG PROMOSI

Submission of information at this time is experiencing rapid progress, so that everyone can easily get information quickly and precisely. Now many agencies or organizations use audio-visual media such as videos to inform about the existence of these institutions or institutions. Video profile is one of the effective media in promoting companies, educational institutions, products, and promotions for regional potential. Currently SD Karitas does not have complete promotional media. During this time in SD Karitas in promoting school it was still limited to word of mouth, using brochures, leaflets, billboards and banners, which the school principal felt were still less attractive and effective. Therefore, it is needed a promotion media that is better than before, namely a video profile so that it is better known by the wider community and can attract audiences, especially parents of prospective new students at SD Karitas school. Development methods used are Planing and Preparation, Production, Post Production and using a Likert Scale test. So as to produce a Video Profile Using cinematographic techniques as a media supporting promotion.