PENERAPAN METODE ASOSIASI MENGGUNAKAN ALGORITME APRIORI GUNA MENGETAHUI POLA PENJUALAN (STUDI KASUS: TOKO KOSMETIK GALLERY98 PURWOKERTO)

Sales database that is in a business process can be utilized to determine the sales strategy in order to get maximum profit results. One of them is found in Gallery98 Cosmetics Shop located on Jl. Dr. Soeparno no. 90 Karangwangkal Purwokerto, Kab. Banyumas, Central Java. At the cosmetics store, the pile of data from a fairly large number of transactions is left alone. Actually the stack of data can be used to achieve sales targets, by utilizing the data mining approach, especially the association technique using a priori algorithm which has the advantage of mining data quickly so that association rules can be found to determine sales strategies. Through this study found ten association rules with a minimum value of 5% support and 70% confidence.