IMPLEMENTASI WEBSITE E-COMMERCE SEBAGAI MEDIA PEMASARAN DAN PENJUALAN ONLINE (Studi Kasus : Tasenyong Purwokerto)

Tasenyong is a company engaged in the industry that sells a variety of original local products Banyumas, products from Tasenyong are a variety of Bags from the Tasenyong brand itself and there are also from other brands. During this time, the marketing system conducted by Tasenyong Purwokerto which is only through social media is still less trusted by consumers who make transactions through social media only. Therefore, the Tasenyong Purwokerto store is still very difficult in gaining customer trust to conduct online transactions. The purpose of this research is to create and implement an e-commerce website at a Tasenyong store as a marketing medium and online sales. The design of this application uses the waterfall model. An e-commerce website has been created and implemented as an online marketing and sales media at the Tasenyong Purwokerto store.