VIDEO PROFIL FAKULTAS BISNIS DAN ILMU SOSIAL UNIVERSITAS AMIKOM PURWOKERTO SEBAGAI MEDIA INFORMASI DENGAN PENERAPAN TEKNIK MOTION TRACKING DAN KINETIC TYPOGRAPHY

With the development of the current digitalization era, the delivery and reception of information has become more interactive and faster. Amikom University Purwokerto is one of the tertiary institutions that has taken advantage of this information technology. With the establishment of the Faculty of Business and Social Sciences, many students or prospective students do not yet know what the Faculty of Business and Social Sciences is. So that media information in the form of video profiles is one solution to solve these problems. The purpose of this research is to create a profile video by applying motion tracking and kinetic typography techniques as an interesting and informative media of information. By using a multimedia development method that is, the Multimedia Development Life Cycle (MDLC) will facilitate the creation of profile videos. The results obtained in the form of a video profile of the Faculty of Business and Social Sciences as information media by applying motion tracking techniques and kinetic typography. It is hoped that the profile video will attract many new students at the Faculty of Business and Social Sciences, Amikom University, Purwokerto.