IMPLEMENTASI TEKNOLOGI AUGMENTED REALITY PADA BUKU TAMAN LAUT (Studi Kasus: CV. Rayya Creativa)

Rayya Creativa is a Commanditaire Vennootschap (CV) engaged in the making of books, educational toys, and children's songs. Rayya Creativa develops products with the aim of being an educational medium for Indonesian families. Rayya Creativa products are designed with attractive and fun illustrations. However, right now Rayya Creativa's book still uses conventional methods so that the book is only read. In line with technological developments, a new innovation is needed in terms of information, education and communication. For this reason, the authors apply an augmented reality technology as a new innovation in the marine park book. The method used is MDLC (Multimedia Development Life Cycle) which consists of six stages. Namely concept, design, material collecting, assembly, testing, and distribution. The results of this study are the augmented reality marine park application is expected to be a new innovation so that the book is not only read but can display more tangible things through smartphones.