VIDEO ANIMASI 2 DIMENSI IKLAN LAYANAN MASYARAKAT PENTINGNYA BANK SAMPAH SEBAGAI MEDIA SOSIALIASI (Studi Kasus: Dinas Lingkungan Hidup Kabupaten Banyumas)

2D animation as a public service advertising media can be able to assist government agencies in campaigning government programs, whether national or regional programs. The regional program that is currently being intensively carried out in Banyumas Regency is about a waste bank. To overcome the problem of waste, Banyumas Regency has done a number of solutions such as giving a prohibition board not to throw garbage in locations along the river, giving socialization about how to process waste using the 3R method (Reduce, Reuse, Recycle) placing banners in public places about the invitation to keep the environment clean. Some of these solutions are in fact still lacking to create an environment that is clean and free of garbage. The multimedia development method applied by researchers is the Luther-Sutopo version of the Multimedia development life cycle (MDLC). According to Luther (1994) multimedia development methodology consists of six stages, namely conceptualization, design, material collection, manufacturing, testing and distribution. The method in collecting data in this study includes Literature Study, Observation and Interview. The results of this study are a video animation of public service announcements about the importance of waste banks as a media for socialization and campaign in Banyumas Regency.