PERANCANGAN TEMPLATE FEED INSTAGRAM SEBAGAI MEDIA PROMOSI UMKM MENGGUNAKAN MULTI PANEL LAYOUT (Studi Kasus: R&N Donut)

R&N Donut is a small and medium SME business which was founded in August 2021 focusing on the food sector in making donuts. This problem is caused by a lack of knowledge and information about how to design media and visuals that are good, simple, and in accordance with design and layout principles. Applying design principles which include Balance, Rhythm, Emphasis, and Unity, in the Instagram Feed R&N Donut Multi Panel Layout design. This study uses the Design Thinking method which has 5 stages, namely Emphatize (Empathy), Devine (Define), Ideate (Idea), Prototype, Test (Test). This stage uses a functionality test. Where the test results get results that match the sketch and the Instagram feed design. This research makes it easier for audiences to understand the information conveyed through microblog content. Based on the functionality test, which tested the sketches and results of the R&N Donut Instagram feed design which resulted in a good fit. Suggestions Adding a collection of design templates so that they can be used on an ongoing basis. Perform a selection of respondents who understand a design in order to obtain more accurate results. The results of this study are in the form of 7 Instagram feed templates as promotional media for SMEs. Keyword: feed, Design Thinking, instagram, layout