ANALISIS PRIVASI DAN KEPERCAYAAN TERHADAP KEAMANAN DATA PENGGUNA WEBSITE LTMNU KABUPATEN BANYUMAS MENGGUNAKAN METODE STRUCTURAL EQUATION MODELLING (SEM)

In this study, entitled "Analysis of User's Privacy and Trust in the Security of User Data on the Website LTMNU Structural Equation Modeling (SEM)" has the aim of analyzing the relationship between the influence of website on the privacy and trustworthiness of user data. In conducting this research the researcher used AMOS software and used the SEM. The variables in this study used the dependent variable and the independent variable, the independent variables consisted of trust (trust), privacy concern (privacy issues), and SNS experience (experience in social networks). While the dependent variable is willingness to share digital identities (the desire to share digital identities). In this study resulted that the relationship privacy, trust and security of user data there are 2 significant indicators and 2 indicator is not significant. This is evidenced by the relationship between the indicators received, the probability (p) value is less than (< 0.05), the Critical Ratio (CR) value is more than (> 1.96) and the estimate value is more than (> 0,5). From the results of the discussion, it can be concluded that the users of website are willing to share their identities, even though they do not trust the privacy policy provided by the website.