IMPLEMENTASI PENGIKLANAN SOSIAL MEDIA DAN E – MAIL MARKETING MENGGUNAKAN VALUE PROPOSITION CANVAS (Studi Kasus: UMKM BELA BELI TANGGANE DEWEK BOBOSAN)

UMKM Bela Beli Tanggane Dewek is one of the UMKM that has many sub-products that are traded. This is because the UMKM Bela Beli Tanggane Dewek is an association of traders that aims to create a digital market, to bring together traders and buyers in one place. The lack of breadth of sales during the Covid 19 pandemic and the solution chosen for now is to introduce products or promotions through whatsapp groups. Therefore, a promotional media is needed that can increase the popularity of the Bela Beli Tanggane Dewek UMKM. Social media advertising such as Facebook and Instagram ads as well as the implementation of e-mail marketing is the solution. The method used in this research is the Value Proposition Canvas. The implementation of Facebook and Instagram ads resulted in a reach of 68,767 viewers with 1,462 interactions and a total of 46 clicks. Meanwhile, the implementation of e-mail marketing resulted in 52 e-mails being sent, 10 e-mails being opened, and 3 clicks. Then for the results of the questionnaire, the index value was 85.03%, which means that the application of the Value Proposition Canvas method to the Bela Beli Tangga Dewek UMKM was highly approved by the respondents.