IMPLEMENTASI 3D EFFECT UNTUK MENINGKATKANBRAND AWARENESS PADA VIDEO PROMOSI JERSEY AMIKOM E-SPORTS ARENA

The Amikom Esport Arena Community is a community engaged in the creative esport industry. They have held various game tournament events. Therefore, they make jersey as a community identity. Even though the community has a large number of followers on social media, jersey sales are still relatively small. Therefore, researchers made a promotional video in the form of a 3D effect to increase brand awareness of jersey products. The method used is MDLC with 6 stages: concept, design, material collection, assembly, testing, and distribution. The results show that the promotional video meets the eligibility criteria, based on the assessment of 42 respondents, with an average respondent index of 81.62%. Therefore, this video is worthy of increasing the brand awareness of potential customers.