ANALISIS PERSEPSI PENGGUNA PADA E-COMMERCE SHOPEE MENGGUNAKAN METODE TAM (Studi Kasus: Toko Korea Edition)

Shopee korea edition Purwokerto shop is a store that sells various kinds of K-pop merchandise and skincare that are sought after by women. In the evaluation of the online store, buyers who are satisfied or dissatisfied with the store's services or products are not in accordance with what was ordered, so there are some buyers who rate the product with a 1 star rating. Korean edition that operates in shopee so that the store can improve more buyers who are satisfied with the service and products of the Korean edition of the store. The method used to analyze user perceptions is using the TAM (Technology Acceptance Model) method. The TAM method has the advantage that it can answer several questions why many information technology systems fail to be implemented because users do not have the intention to use them. t-statistic should be > 1.96.