PEMBUATAN VIDEO PROMOSI BUKU DENGAN KOMBINASI TEKNIK MOTION GRAPHIC DAN MOCKUP

Zahira Media Publisher is a book publishing company that always carries out promotions through various places, one of which is using its Instagram social media. In its promotion, Zahira Media Publisher needs the right promotional media to be applied, so that it can add insight to its Instagram, one of which is promotional media in the form of videos. In making videos, there are various elements that must be met, such as the techniques to be used, visualization, content and so on. This study focuses on how to make a promotional video with motion graphic and mockup techniques and its influence in adding insight on social media, one of the book publishing companies, namely Zahira Media Publisher. The purpose of this study is to explain how to make a promotional video with motion graphic and mockup techniques and then observe the insights possessed by the uploaded promotional video. This study uses the MDLC (Multimedia Development Life Cycle) multimedia development research method that uses 6 stages, namely concept, design, material collector, assembly, testing, and distribution. Data collection methods used in this study were interviews, documentation, questionnaires and observations. The results of this study are that there is already an implementation in making promotional videos with motion graphic techniques and mockups in mp4 format with a duration of 59 seconds on Zahira Media Publisher's Instagram with beta testing results of 87.47% and increased insight in promotional videos made by 28.3 %.