PERANCANGAN DESAIN E-COMMERCE UMKM MADAME MBOIS MENGGUNAKAN METODE USER CENTERED DESIGN

In the current era, the use of technology is needed in various fields, one of which is the MSME sector in selling their products. MSME Madame Mbois is one of the MSMEs that runs in the snack food business whose products are in great demand by a wide audience. MSME Madame Mbois herself sells her products through social media and shops. Thus the author wants to develop an application that makes it easier for Madame Mbois MSME owners and buyers with this E-Commerce. The purpose of this research is to design Madame Mbois MSME E-Commerce design and help Madame Mbois MSMEs with E-Commerce design design when later developing it into a website. This study uses the User Centered Design (UCD) method. UCD itself has 4 stages, namely Specify context of use, specify user and organizational requirements, Produce design solutions, and Evaluate designs against user requirements. After carrying out these 4 activities, the result was that they succeeded in making an E-Commerce design design for Madame Mbois MSMEs using the User Centered Design method and Madame Mbois MSME design designs can be used as an illustration if later they will develop it into a website. The next step is testing the prototype using the Cognitive Walkthrough method. The result of this research is the display of E-Commerce that has been validated by potential users.