PENGENALAN GRIYA UMKM PURBALINGGA MELALUI VIDEO ANIMASI 3D (Studi Kasus : Griya UMKM Purbalingga)

Griya UMKM Purbalingga is an office as well as a place for UMKM owners in Purbalingga district to develop their business. Currently Griya UMKM Purbalingga has developed quite well, this is evidenced by the number of UMKM that have already reached 2,000 UMKM since their establishment in 2017. However, due to limited personnel and funding for the development of Griya UMKM, Griya UMKM can only use target groups with an increase in scale. The priority scale offered is a small business that was previously not a superior product in Purbalingga Regency, managed and developed with assistance from Griya UMKM Purbalingga so that the product becomes a superior product in Purbalingga Regency. So far the media information used by Griya UMKM Purbalingga is social media such as Facebook, WhatsApp, website and from oral to oral in inviting people to join Griya UMKM Purbalingga. Therefore, it is necessary for the media to send information in the form of 3-dimensional animated videos to be able to provide the Dinas Koperasi dan UKM Kabupaten Purbalingga in introducing Griya UMKM Purbalingga to the people who own businesses. The purpose of this study was to create a 3-dimensional animated video to introduce Griya UMKM Purbalingga to the community in Purbalingga, so that people who have small businesses are interested in joining Griya UMKM Purbalingga. Data collection used is collections, literature studies, interviews and questionnaires. In this study the system development method used is the method of M. Suyanto (2006) which consists of the stages of pre-production, production, and post-production. The results of this study were successful in creating a 3-dimensional animated video that introduced Griya UMKM to the community in Purbalingga district, with a duration of 2 minutes 49 seconds. Based on evaluations using online questionnaires using google folmulir 43 respondents were needed, obtained an average percentage value of 83.1% which means the 3D Griya UMKM Purbalingga video animation was good and easily accessible