PEMBUATAN IKLAN SEBAGAI MEDIA PROMOSI PADA WISATA KALI ONGGOK BANJARNEGARA MENGGUNAKAN TEKNIK MOTION GRAPHIC DAN SINEMATOGRAFI

The current use of information media, especially in video media, has its own charm. This is because video has a special characteristic, namely a combination of image, sound and motion. Due to the visual nature and the combination of color, sound and motion, video media looks clear and real. Therefore, the message conveyed attracts the attention of the audience. Onggok River is a water tourism object in Adipasir Village, Rakit District, Banjarnegara Regency, Central Java. Kali Onggok itself is still lacking in advertising. Object management is still considered ineffective in advertising, so it is necessary to make a way to advertise using video media. Data collection methods used are observation, interviews, literature study, documentation, and questionnaires. While the method of making videos uses the Multimedia Development Life Cycle system which consists of six stages, namely concept, design, collecting material, assembly, testing, and distribution. The results of the beta test obtained a score of 85.5% so that it was included in the category of strongly agree. The results of this research are in the form of a promotional video with a duration of 5 minutes 20 seconds which is then published to social media youtube, facebook, and instagram in order to reach more people and make more people who know and are interested in visiting Kali Onggok tourism.