MEDIA INTERAKTIF 2D SEBAGAI SARANA EDUKASI BERAS ORGANIK (Riso Organik Store)

Riso Organic Store is an outlet engaged in argobusiness which aims to provide the best organic rice for household needs. Riso Organic Store has an offline market segmentation of 5km from the outlet point. covering several villages (Gumilir, Karangtalun, Kebonmanis, Mertasinga, Tritih Kulon, Karang Kandri, Menganti, Kuripan, Jeruklegi Wetan, Donan, Gunung Simping, Kutawaru, Lomanis, Sidanegara). Based on interviews with owners of community knowledge about organic rice, they are not yet fully acquainted with organic rice, therefore Riso Organic Store needs a new media to socialize in the form of 2D interactive media as a means of educating organic rice. Collecting data used in this study were interviews, literature review, documentation, and questionnaires. The system development method used is the Multimedia Development Life Cycle method. The results of this study are in the form of 2D educational media. This research media by distributing 100 questionnaires to 100 respondents with 5 statements. The number of studies from presentations using a Likert scale with an average index of 100 respondents was 79.8% so that it was included in the category of strongly agree.