ANALISIS SENTIMEN REVIEW PRODUK BERDASARKAN ALGORITME JARINGAN SARAF TIRUAN

Buying and selling and marketing goods and services is now done online. The online store provides facilities that enable its customers to provide of review related products offered. The number of the reviews received by the store, online sometimes does not allow the store online to analyze one by one. Thus, it takes the help of machines to assist in the analysis of such sentiments. Analysis of the sentiments of the review the of product is done to help the shop get a general overview related to the level of consumer satisfaction. In this study, ANN algorithm will be used to analyze sentiment for review. a product ANN algorithms used because it can provide high accuracy performance. This research resulted in a fairly high accuracy performance is 88.2%.