OPTIMALISASI DIGITAL MARKETING MENGGUNAKAN VALUE PROPOSITION CANVAS (VPC) DALAM MENINGKATKAN PROMOSI PADA OLIMPIADE PELAJAR NASIONAL 2021 (Studi Kasus: CV. Prestasi Kita Bersama)

Digital marketing is one of the current marketing media that is most in demand by the public by utilizing social media such as Facebook, Instagram, Whatsapp and Telegram, business actors can interact freely and openly. Value proposition canvas is an illustration that describes how the state of consumers and the value proposition for consumers of a product or service marketed by the company. The Value Propositions Canvas is used to evaluate the business processes of Kejar Prestasi. The role of digital marketing in Pursuit of Achievement is very important, because it affects marketing strategies by utilizing digital platforms such as social media which focuses on content marketing strategies to educate users, create engagement with users and promote the 2021 National Student Olympiad event.