PENGEMBANGAN KONTEN DIGITAL PADA LB LIA PURWOKERTO UNTUK MEDIA PROMOSI

Promotional media that are widely used today are promotional videos, promotional videos are promoting something in more detail with a longer duration than advertising videos because the process of taking photos for promotional videos must be tried regularly from the object you want to promote so that the results of the promotional video are. In this case, LB LIA Purwokerto requires a promotional media that is able to represent the main aspects that are realized in the form of a company profile video by applying cinematographic techniques. The purpose of making a company profile video for LB LIA Purwokerto using cinematographic techniques, namely as a PR promotion media to new participants and the general public. This study aims to assist LB LIA in increasing the number of students through the development of digital content for promotion by means of Promotional Media.