IMPLEMENTASI VALUE PROPOSITION CANVAS UNTUK MEMBUAT CONTENT MARKETING DI MEDIA SOSIAL PADA EVANDRA KOMPUTER PURWOKERTO

Digital media is one of the technologies that is growing rapidly, especially in the business and business sector, so that currently business people are starting to use social media for promotion and business. Evandra Computer Purwokerto is one of the providers of PC assembly services, laptop services, and computer upgrades that has implemented social media in running its business. The amount of competition in the same field makes Evandra Computer Purwokerto have to do something so that his business can continue to grow by understanding the desires and satisfaction of buyers. Therefore, this study aims to implement the Value Proposition Canvas to create Content Marketing at Evandra Computer Purwokerto. Using the Value Proposition Canvas method. This study conveys the hopes and desires of buyers using the analysis results from the Value Proposition Canvas which will be used to create Content Marketing in the form of stories, information content, and product videos.